Working with Winnipeg Businesses since 1999

Editor’s Blog

Paper Stocks and Finishes 101

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Ayoko Design Web Print Paper Stock and Finish Samples

Our NEW Mini Print Sample Packs Have Arrived!

What paper stock should you be using for your next print order? Our mini print sample packs will answer many of your questions about the most common paper weights and finishes used for printing promotional materials for your business. Good things do come in small packages. Aren’t they adorable?

We specialize is custom print orders as well, but if you are hoping to see a sample of some of the more common print stocks and finishes used, here is what you will see in our sample pack:

CARD #1 – 100 LB BLACK MATTE + WHITE INK! (Yes, we said white ink! This is our newest product.)
Suggested Uses – Business Cards, Postcards, Bookmarks, Invitations, Greeting Cards, Thank You Cards, Posters

CARD #2 = 70 LB LINEN TEXT
Suggested Uses – Letterhead, Envelopes, Brochures, Flyers, Posters

CARD #3 – 80 LB UNCOATED TEXT
Suggested Uses – Letterhead, Envelopes, Brochures, Flyers, Posters

CARD #4 – 100 LB GLOSS TEXT
Suggested Uses – Letterhead, Envelopes, Brochures, Flyers, Posters

CARD #5 – 13 PT UNCOATED
Suggested Uses – Business Cards, Postcards, Bookmarks, Invitations, Greeting Cards, Thank You Cards, Posters

CARD #6 – 13 PT LINEN
Suggested Uses – Business Cards, Postcards, Bookmarks, Invitations, Greeting Cards, Thank You Cards, Posters

CARD #7 – 14 PT GLOSS
Suggested Uses – Business Cards, Postcards, Bookmarks, Greeting Cards, Thank You Cards, Posters

CARD #8 – 16 PT + AQ GLOSS
Suggested Uses – Business Cards, Postcards, Bookmarks, Greeting Cards, Thank You Cards, Posters

CARD #9 – 16 PT UV GLOSS
Suggested Uses – Business Cards, Postcards, Bookmarks, Greeting Cards, Thank You Cards, Posters

CARD #10 – 16 PT + MATTE COATED
Suggested Uses – Business Cards, Postcards, Bookmarks, Greeting Cards, Thank You Cards, Posters

CARD #11 – 16 PT SILK LAMINATED
Suggested Uses – Business Cards, Postcards, Bookmarks

CARD #12 – 18 PT GLOSS/WRITABLE
Suggested Uses – Business Cards, Appointment Cards, Postcards, Greeting Cards, Thank You Cards

CARD #13 – 34 PT LUXE MATTE
Suggested Uses – Business Cards, Postcards, Bookmarks

Contact us now to get your own Mini Print Sample Pack including our most popular paper stock and finish samples. We will send one over along with the latest issue of Ayoko Magazine and a coupon for your next print order! It’s great to keep on hand for quick reference when placing your print orders. Not sure which one to choose? We would be happy to suggest what paper stock and finish is best suited for your next print project.

 

BUILDING YOUR BRAND BOOK:
WHY EVERY BUSINESS NEEDS A VISUAL IDENTITY STANDARDS GUIDE

Posted by on 5:39 pm in Ayoko Magazine, Ayoko Magazine Editorial Feature | 0 comments

Building Your Brand Book

 

 

Whether you are starting a new venture or rebranding a well-established business, hiring a branding professional to develop your Brand Book and Visual Identity Standards Guide will be one of the most important and valuable things you’ll ever do for your business.

It can be tempting to take on the task of branding your company as a DIY project, especially if you are a new business with a limited budget. Keep in mind, though, that hiring the right professional will give you the opportunity to work with an unbiased third party to establish a solid foundation on which to build your brand as your company grows. Your brand is far more than JUST your graphic identity and logo, and the branding needs to make sense not only to you, but also to your customers.

By ensuring your business has a Brand Book as a solid reference point, you will save time and money in the long run. Do your research and shop around to find a branding company that’s the right fit for you. You will be glad you did!

Issue 5 of Ayoko Magazine features a Brand Book overview as well as several Winnipeg business case studies:

BRAND BOOK ANATOMY OVERVIEW
Knudson Law Office

BRAND BOOK ANATOMY

 

 

 

 

BRAND BOOK ANATOMY
Also featured in this article:

BRAND POSITIONING STATEMENT
Boon Burger Cafe

BUSINESS NAME, LOGO & TAGLINE
Planned Perfectly Specialty Linens & Draping

TYPOGRAPHY & FONTS
Pure Design . Build

COLOUR PALETTE
The Winnipeg Pet Show

GRAPHICS & IMAGERY
I Promise Marriage Commissioner

PHOTOGRAPHY
Vintage Bling

BRAND VIDEOS
Perth’s Drycleaners

WORKSPACE & INTERIOR DESIGN
Academy Florist

TRADE SHOWS
Algonquin Travel & Cruise Centre Travel Plus

WEBSITES & SOCIAL MEDIA
Winnie the Bear

CLICK HERE TO VIEW MORE OF OUR WORK

CLICK HERE TO REQUEST MORE INFORMATION ON OUR SPECIAL BRAND BOOK MARKETING PACKAGES

 

Ayoko Magazine Issue 5 Summer 2015 Out Now!

Posted by on 4:56 pm in Ayoko Magazine, Ayoko Magazine Launch | 0 comments

Ayoko Magazine Issue 5 Summer 2015

IN THIS ISSUE

Building Your Brand Book: Why Every Business Needs A Visual Identity Standards Guide

Mood Boards: Exploring and Organizing Brand Elements

Rebranding Shelmerdine: A New Look That’s Second Nature

CLICK HERE TO SUBSCRIBE & GET YOUR COPY TODAY!

CLICK HERE TO VIEW DIGITAL MAGAZINE

ON THE COVER

Photo: Erin Alexander Photography

Flowers: Academy Florist

Necklace: Vintage Bling

Summer Salad: The Mitchell Block

Ruffle Cake: Sweet Impressions

Styled By: Ayoko Design Inc.

TOM TV:
MONEY & FINANCE INDUSTRY SPOTLIGHT

Posted by on 7:38 pm in Ayoko Magazine Industry Spotlights, TOM TV | 0 comments

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Money & Finance 

Featuring:
Stuart Henrickson, I.H. Asper Executive Director for Entrepreneurship, Stu Clark Centre for Entrepreneurship, Asper School of Business, University of Manitoba

Our TOM TV episodes are produced by Sean Philips from A Moving Picture Studios. Take a peek at more TOM TV videos here!

MONEY & FINANCE SPOTLIGHT:
STUART HENRICKSON
STU CLARK CENTRE FOR ENTREPRENEURSHIP
ASPER SCHOOL OF BUSINESS
UNIVERSITY OF MANITOBA

Posted by on 7:35 pm in Ayoko Magazine Industry Spotlights | 0 comments

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STUART HENRICKSON
I.H. Asper Executive Director for Entrepreneurship
Stu Clark Centre for Entrepreneurship
Asper School of Business, University of Manitoba

Stuart Henrickson has worked in Calgary, Toronto, London, Kuala Lumpur, Riyadh and Dubai. He’s been involved in over
$17 billion of transactions including private placements, IPOs, debt offerings and structured products. He also won two international Deals of the Year awards during his career.

In short, he understands finance.

He also understands the importance of firsthand experience when it comes to funding a new business venture. As I.H. Asper Executive Director for Entrepreneurship at the Stu Clark Centre for Entrepreneurship, one of Stuart’s strengths is linking young entrepreneurs with the right mentors and connections.

“A lot of times a university will teach you how much money you require and how to build up your capital structure, but they don’t tell you how to get out the door and go find that money,” Stuart explains. “We try to direct them; we do that by creating mentorships where they can work with people in industry, but also take them out to various banks and credit unions. In addition, local groups like FuturPreneur can help  young entrepreneurs with financing, and angel investor groups are available if they’re looking for equity investors.”

From subsidized legal services to the University of Manitoba’s 30,000 student campus that’s perfect for surveys and product testing, the Stu Clarke Centre for Entrepreneurship helps students take their business ideas to the next level.

“In the old days, when you wanted to start a company you did it out of your basement,” Stuart says. “Now we hope that they do it by going into a pre-incubator like Ramp Up Manitoba in the Exchange District, or they might go to that next stage of getting some government funding and being part of an incubator or accelerator like the Eureka Project in SmartPark or Manitoba Technology Accelerator – both of those are logical next steps and we have students that graduate and go right into it.”

While these services are invaluable for Asper School of Business students, the Stu Clark Centre for Entrepreneurship has an open door policy that stretches beyond the Drake Centre.

“We bring in people not only from the Asper School, but across campus,” he explains. “We have Red River College students that come to us and we send some of our students to Red River College to take advantage of their expertise as well. When you graduate, you don’t leave, you’re still part of the family – that’s how networking works and how Winnipeg works.”

Visit www.umanitoba.ca/entrepreneur or their Facebook page to learn more.

PHOTO: Erin Alexander Photography

MONEY & FINANCE SPOTLIGHT:
SHELLY FRIESEN, RBC ROYAL BANK

Posted by on 7:33 pm in Ayoko Magazine Industry Spotlights | 0 comments

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ShellyFriesen-Ayoko-webSHELLY FRIESEN
Sales Manager Small Business, Winnipeg Market
RBC Royal Bank

As Sales Manager Small Business for the Winnipeg Market at RBC Royal Bank, Shelly Friesen helps small business owners succeed at all stages of the business lifecycle. From start-up to planning for expansion or business succession, Shelly and her team of Small Business Advisors assist with business accounts, investments, business credit cards, payment services, point of sale and capital loans to help clients achieve their personal and professional financial goals.

“In my experience, business owners’ priorities are centred around cash flow, attracting and maintaining skilled staff and access to capital for growth opportunities,” Shelly explains. “RBC works with each business owner to provide a tailored and comprehensive suite of financial services that provide for the management of cash flow at the least possible cost.”

Extremely active in the local business community, Shelly and the RBC team offer free advice events and information seminars, and also proudly support the Manitoba Filipino Business Council, Manitoba LGBT* Chamber of Commerce, Women Business Owners of Manitoba, Community Chambers of Commerce and Community BIZ Associations to name a few.

“There is an energy in our community here which fosters innovation and entrepreneurship,” Shelly says. “Combined with our cultural diversity and our location in the centre of North America, this all helps position the businesses in our city and our province as contenders on the global landscape.”

Learn more online at www.rbcroyalbank.com.