Working with Winnipeg Businesses since 1999

Editor’s Blog

Ayoko Design Business Knitwork for a Cause

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Ayoko Design Business KnitworkOUR MISSION

Ayoko Design Business Knitwork’s mission is twofold:

To leverage and grow our connections to the Winnipeg business community to form groups of volunteer knitters, collect tools and supplies, and request donations of hand-knit items for those in need.

To support the local business community by creating opportunities for business networking and growth in a fun and informal environment.

 ABOUT US

Ayoko Design Web Print has provided design, marketing, consulting and creative services to Winnipeg businesses since 1999. Our Business Knitwork leverages our connections and resources in the Winnipeg business community to fill the need for donations of hand-knit winter clothing. We are warm now in these beautiful summer months, but Winnipeg is cold in the winter and it’s serious business if you are a person in need. In a very short time, exposure to the harsh cold elements without sufficient clothing faces serious health risks and hardships that are potentially fatal. Heads, hands and feet are especially vulnerable in the extreme cold weather, which is why Ayoko Design Business Knitwork supports local charities, homeless shelters and soup kitchens with existing programs for children, teens, seniors and the homeless.

We are a group of volunteers from the Winnipeg business community who make and donate hand-knit toques, mitts, scarves, sweaters, leg warmers and socks to those in need. The group is organized, hosted and facilitated by owner, Yoko Chapman. Our groups are ongoing throughout the year to ensure we have a plentiful supply of donations when winter arrives.

It’s important to actively seek new business relationships but it’s also extremely important to nurture existing contacts and friends. Entrepreneurs are skilled multi-taskers that need to make the most of their time. Casual conversations open the doors to new ideas and prospects, so why not combine the opportunity to grow your business network with an important cause in an informal and relaxed environment? This is a natural direction for our company since this is where we have our strongest ties. We value and nurture our relationships with local businesses and organizations, which is why we work continuously to expand our network of clients and contacts.

Within just a couple days since inception, the Business Knitwork received over 50 donations of hand-knit items! We are extremely grateful to our friends and business contacts, as they have always been very generous and supporting of our endeavors. We do our best to offer support, resources and give back to our community. We are thrilled to have made a strong start, and are committed to facilitating a mutually beneficial opportunity for both Winnipeg businesses and organizations, and those in need of warm winter clothing.

 WHY HAND MADE?

 Ayoko Design Business Knitwork is specifically requesting hand-knit winter clothing items is because the gesture of taking time to hand knit a beautiful and functional gift shows grateful recipients there are people out there who really care. Not only does the deliberate effort to hand-knit an item increase awareness that there are people in need as you sit and knit for hours, it gives the grateful recipient a sense of physical and emotional comfort.

In addition to supporting an important cause, knitting with a group of like-minded individuals in a social setting helps you clear your busy mind and relax. That’s when the ideas and conversations start to flow! Often, the best ideas come from discussions with other creative people.

HOW YOU CAN HELP

A simple knitting project is very easy to integrate into your daily life. While you are on lunch break, waiting for kids at activities, sitting in a doctor’s office, watching TV, hanging out with friends, why not do something to help someone in need?

You can:

Donate your time to knit or crochet

Invite your friends to join us

Donate supplies such as yarn, knitting needles, crochet hooks and patterns

Make an in-kind donation on our Go Fund Me Page

 LOCATION

Business Knitwork groups & hand-knit donation drop-off:

Ayoko Design Web Print
302-960 Portage Avenue
Winnipeg, MB

TIMES

Business Knitwork

Monday to Friday
12-1:30 p.m. and 7-8:30 p.m.

*Please note you must sign up prior to attending as space is limited and there may be some days we do not meet.

Drop off hand-knit donations

Monday to Friday
Between 10:00 a.m. and 6:00 p.m.

IN-KIND DONATIONS 

Are you too busy to knit? Please support our Business Knitwork at:

www.GoFundMe.com/Ayoko-Design-Business-Knitwork

CURRENT CAUSES

CRAFTED Show + Sale at the WAG

Yoko Chapman is the Philanthropy Chair for CRAFTED Show + Sale, held November 3 & 4, 2017 at the WAG. CRAFTED is currently collecting donations of hand-knit toques, mitts and socks for over 3200 children and teens, ages 6-16. These donations will go to the Boys and Girls Club of Winnipeg.

The donation deadline is October 16, 2017.

  WANT US TO SUPPORT YOUR CAUSE?

 Contact Yoko Chapman for more information at 204.691.5944.

Paper Stocks and Finishes 101

Posted by on 12:10 pm in Printing Tips | Comments Off on Paper Stocks and Finishes 101

Ayoko Design Web Print Paper Stock and Finish Samples

Our NEW Mini Print Sample Packs Have Arrived!

What paper stock should you be using for your next print order? Our mini print sample packs will answer many of your questions about the most common paper weights and finishes used for printing promotional materials for your business. Good things do come in small packages. Aren’t they adorable?

We specialize is custom print orders as well, but if you are hoping to see a sample of some of the more common print stocks and finishes used, here is what you will see in our sample pack:

CARD #1 – 100 LB BLACK MATTE + WHITE INK! (Yes, we said white ink! This is our newest product.)
Suggested Uses – Business Cards, Postcards, Bookmarks, Invitations, Greeting Cards, Thank You Cards, Posters

CARD #2 = 70 LB LINEN TEXT
Suggested Uses – Letterhead, Envelopes, Brochures, Flyers, Posters

CARD #3 – 80 LB UNCOATED TEXT
Suggested Uses – Letterhead, Envelopes, Brochures, Flyers, Posters

CARD #4 – 100 LB GLOSS TEXT
Suggested Uses – Letterhead, Envelopes, Brochures, Flyers, Posters

CARD #5 – 13 PT UNCOATED
Suggested Uses – Business Cards, Postcards, Bookmarks, Invitations, Greeting Cards, Thank You Cards, Posters

CARD #6 – 13 PT LINEN
Suggested Uses – Business Cards, Postcards, Bookmarks, Invitations, Greeting Cards, Thank You Cards, Posters

CARD #7 – 14 PT GLOSS
Suggested Uses – Business Cards, Postcards, Bookmarks, Greeting Cards, Thank You Cards, Posters

CARD #8 – 16 PT + AQ GLOSS
Suggested Uses – Business Cards, Postcards, Bookmarks, Greeting Cards, Thank You Cards, Posters

CARD #9 – 16 PT UV GLOSS
Suggested Uses – Business Cards, Postcards, Bookmarks, Greeting Cards, Thank You Cards, Posters

CARD #10 – 16 PT + MATTE COATED
Suggested Uses – Business Cards, Postcards, Bookmarks, Greeting Cards, Thank You Cards, Posters

CARD #11 – 16 PT SILK LAMINATED
Suggested Uses – Business Cards, Postcards, Bookmarks

CARD #12 – 18 PT GLOSS/WRITABLE
Suggested Uses – Business Cards, Appointment Cards, Postcards, Greeting Cards, Thank You Cards

CARD #13 – 34 PT LUXE MATTE
Suggested Uses – Business Cards, Postcards, Bookmarks

Contact us now to get your own Mini Print Sample Pack including our most popular paper stock and finish samples. We will send one over along with the latest issue of Ayoko Magazine and a coupon for your next print order! It’s great to keep on hand for quick reference when placing your print orders. Not sure which one to choose? We would be happy to suggest what paper stock and finish is best suited for your next print project.

 

BUILDING YOUR BRAND BOOK:
WHY EVERY BUSINESS NEEDS A VISUAL IDENTITY STANDARDS GUIDE

Posted by on 5:39 pm in Ayoko Magazine, Ayoko Magazine Editorial Feature | 0 comments

Building Your Brand Book

 

 

Whether you are starting a new venture or rebranding a well-established business, hiring a branding professional to develop your Brand Book and Visual Identity Standards Guide will be one of the most important and valuable things you’ll ever do for your business.

It can be tempting to take on the task of branding your company as a DIY project, especially if you are a new business with a limited budget. Keep in mind, though, that hiring the right professional will give you the opportunity to work with an unbiased third party to establish a solid foundation on which to build your brand as your company grows. Your brand is far more than JUST your graphic identity and logo, and the branding needs to make sense not only to you, but also to your customers.

By ensuring your business has a Brand Book as a solid reference point, you will save time and money in the long run. Do your research and shop around to find a branding company that’s the right fit for you. You will be glad you did!

Issue 5 of Ayoko Magazine features a Brand Book overview as well as several Winnipeg business case studies:

BRAND BOOK ANATOMY OVERVIEW
Knudson Law Office

BRAND BOOK ANATOMY

 

 

 

 

BRAND BOOK ANATOMY
Also featured in this article:

BRAND POSITIONING STATEMENT
Boon Burger Cafe

BUSINESS NAME, LOGO & TAGLINE
Planned Perfectly Specialty Linens & Draping

TYPOGRAPHY & FONTS
Pure Design . Build

COLOUR PALETTE
The Winnipeg Pet Show

GRAPHICS & IMAGERY
I Promise Marriage Commissioner

PHOTOGRAPHY
Vintage Bling

BRAND VIDEOS
Perth’s Drycleaners

WORKSPACE & INTERIOR DESIGN
Academy Florist

TRADE SHOWS
Algonquin Travel & Cruise Centre Travel Plus

WEBSITES & SOCIAL MEDIA
Winnie the Bear

CLICK HERE TO VIEW MORE OF OUR WORK

CLICK HERE TO REQUEST MORE INFORMATION ON OUR SPECIAL BRAND BOOK MARKETING PACKAGES

 

Ayoko Magazine Issue 5 Summer 2015 Out Now!

Posted by on 4:56 pm in Ayoko Magazine, Ayoko Magazine Launch | 0 comments

Ayoko Magazine Issue 5 Summer 2015

IN THIS ISSUE

Building Your Brand Book: Why Every Business Needs A Visual Identity Standards Guide

Mood Boards: Exploring and Organizing Brand Elements

Rebranding Shelmerdine: A New Look That’s Second Nature

CLICK HERE TO SUBSCRIBE & GET YOUR COPY TODAY!

CLICK HERE TO VIEW DIGITAL MAGAZINE

ON THE COVER

Photo: Erin Alexander Photography

Flowers: Academy Florist

Necklace: Vintage Bling

Summer Salad: The Mitchell Block

Ruffle Cake: Sweet Impressions

Styled By: Ayoko Design Inc.

TOM TV:
MONEY & FINANCE INDUSTRY SPOTLIGHT

Posted by on 7:38 pm in Ayoko Magazine Industry Spotlights, TOM TV | 0 comments

Money-Blog-Banner

Money & Finance 

Featuring:
Stuart Henrickson, I.H. Asper Executive Director for Entrepreneurship, Stu Clark Centre for Entrepreneurship, Asper School of Business, University of Manitoba

Our TOM TV episodes are produced by Sean Philips from A Moving Picture Studios. Take a peek at more TOM TV videos here!

MONEY & FINANCE SPOTLIGHT:
STUART HENRICKSON
STU CLARK CENTRE FOR ENTREPRENEURSHIP
ASPER SCHOOL OF BUSINESS
UNIVERSITY OF MANITOBA

Posted by on 7:35 pm in Ayoko Magazine Industry Spotlights | 0 comments

Money-Blog-Banner
STUART HENRICKSON
I.H. Asper Executive Director for Entrepreneurship
Stu Clark Centre for Entrepreneurship
Asper School of Business, University of Manitoba

Stuart Henrickson has worked in Calgary, Toronto, London, Kuala Lumpur, Riyadh and Dubai. He’s been involved in over
$17 billion of transactions including private placements, IPOs, debt offerings and structured products. He also won two international Deals of the Year awards during his career.

In short, he understands finance.

He also understands the importance of firsthand experience when it comes to funding a new business venture. As I.H. Asper Executive Director for Entrepreneurship at the Stu Clark Centre for Entrepreneurship, one of Stuart’s strengths is linking young entrepreneurs with the right mentors and connections.

“A lot of times a university will teach you how much money you require and how to build up your capital structure, but they don’t tell you how to get out the door and go find that money,” Stuart explains. “We try to direct them; we do that by creating mentorships where they can work with people in industry, but also take them out to various banks and credit unions. In addition, local groups like FuturPreneur can help  young entrepreneurs with financing, and angel investor groups are available if they’re looking for equity investors.”

From subsidized legal services to the University of Manitoba’s 30,000 student campus that’s perfect for surveys and product testing, the Stu Clarke Centre for Entrepreneurship helps students take their business ideas to the next level.

“In the old days, when you wanted to start a company you did it out of your basement,” Stuart says. “Now we hope that they do it by going into a pre-incubator like Ramp Up Manitoba in the Exchange District, or they might go to that next stage of getting some government funding and being part of an incubator or accelerator like the Eureka Project in SmartPark or Manitoba Technology Accelerator – both of those are logical next steps and we have students that graduate and go right into it.”

While these services are invaluable for Asper School of Business students, the Stu Clark Centre for Entrepreneurship has an open door policy that stretches beyond the Drake Centre.

“We bring in people not only from the Asper School, but across campus,” he explains. “We have Red River College students that come to us and we send some of our students to Red River College to take advantage of their expertise as well. When you graduate, you don’t leave, you’re still part of the family – that’s how networking works and how Winnipeg works.”

Visit www.umanitoba.ca/entrepreneur or their Facebook page to learn more.

PHOTO: Erin Alexander Photography